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Francesco Cheruseo



Cheruseo is a talented and established barber with 14 years of

experience at his fingertips. As a classically trained artist and having

worked for the likes of Dolce & Gabbana, Francesco is a natural fit at

Avanzato Grooming Lounge.


began his career as a Junior Barber at the young age of 15 in a

traditional barbershop in Sorrento, Italy. Willing to start from the

bottom and make his way to the top, Francesco would spend his afternoons

at the salon helping the professionals, fascinated by the techniques

used. Fuelled with a new found passion, Francesco enrolled himself at

the National Academy of Italian Hairstylists, a private academy for the

best. Upon graduating, he took a full time position at one of best

barbershops in the city of Campania, while also continuously honing his

skills attending courses like “Barber Match”, “Wahl Workshop” and

“Shorem Barber´s Workshop” whilst also nuturing a competitive streak by

taking part in the “Italian Hairdresser Championship”.


his move to London, Francesco has learnt from the very best in the men´s

grooming field, where he made a solid start at Murdocks, where he was

promoted. Impressed with his work, Dolce & Gabbana offered him a

position in their salon where he flourished. Having seen his talent,

Stefan Avanzato asked Francesco to join his team at the very first

grooming lounge by Stefan Avanzato.